LL Cool J Vs. Hova (Jay-z)

What is going on in the industry where two 40 year old rappers have to go at each other. LL Cool J is back at it again and he is spreading his dissatisfaction with how Jay-z was not promoting his material and shamelessly plugging himself.

LL says.
"I'm happy that this moment has come to this…it's about to get real funny… I don't even know why you did that to yourself, instead of doing that verse; you should've been doing your job."
I guess he feels it is time to step up and say something about it. Should rapper become executives over a huge label like Jive, J Records, Def Jam?

Category: Jay-z