Grammy Award winning producer and songwriter Dallas Austin will add fashion designer to his already robust résumé with Rowdy, the hit maker’s innovative new street couture menswear line.

Austin is finally stepping into the spotlight, delivering his midas touch and coveted sense of personal style to the masses. Says Austin, “I found that there was a lack of men’s clothing that spoke to the new generation, so I wanted to fill that void by creating a brand that exemplifies cutting edge style, and a collection that breaks ethnic boundaries.”

We want to make sure we thank our friends
Rachel Golden
@ the Britto Agency for keeping us on the brink of new and innovative news.

We like where the line is going, the feel is [“Prep school meets punk".]

CHeck it out.

The collection, with pieces ranging from $70.00 to $300.00, was conceived by Dallas Austin and Gregory “Greg Mike” Mensching, Creative Director of the renowned Atlanta based fashion design, consulting and product development powerhouse CI Group. Rowdy will arrive in specialty boutiques and stores throughout the country in January 2008.